The Journal's strong reputation results in a more informed, receptive audience for advertising messages...

Top 10 Advantages of Advertising in the Journal of Periodontology

The Journal's strong reputation results in a more informed, receptive audience for advertising messages.

Readers know the Journal has a strong reputation for being the best in many areas—including high citations, ever-increasing submissions, overall subscriber value, access to the latest research findings throughout the world, and even high-quality printing and images—and these strengths mean a more informed, receptive audience for your advertising messages.

  1. Leading in citations. In 2006, Thomson’s Scientific Journal Citation Reports ranked the Journal of Periodontology (JOP) as number 2 in total citations among 49 dental journals. Such a high ranking means the Journal receives more submissions, which translates to a leading scientific reputation among academics—and a well-informed audience for your marketing messages.

  2. Readership includes members of the American Academy of Periodontology (AAP). The Journal is read by virtually all members of the AAP, an international association of 8,000+ dental professionals specializing in the prevention, diagnosis, and treatment of diseases affecting the gums and supporting structures of the teeth and in the placement and maintenance of dental implants. In addition, JOP has 1,700 other paid subscribers, including general dentists, dental students, dental libraries, and research institutions in over 75 countries worldwide.

  3. AAP membership accounts for 89% of the periodontal marketplace. The American Dental Association’s National Recruitment End of Year 2006 for Active Licensed Dentists statement reported 5,141 periodontists. Of these, 4,566 (or 89%) are members of the AAP. (Note that AAP membership also includes non-practicing periodontists.)

  4. Target the audience you need to hear your marketing messages. A 2006 AAP Membership Survey found that roughly 9 in 10 Active Academy members report that they provide periodontal plastic surgery/oral reconstructive surgery, tissue engineering/regeneration, and implants.

  5. Most readers are clinicians. A 2007 Journal readership survey found that 82% of the respondents are clinical practitioners.

  6. New paper and printing method means your ads will pop! In March 2008, the Journal started using 60 lb. Somerset gloss paper processed through stochastic printing, which translates to heavier, glossier paper stock, as well as a higher-resolution printing method designed to make images look outstanding!

  7. Strong monthly readership. 78% of respondents of the 2007 JOP readership survey stated that they are monthly readers of the Journal.

  8. Voted most useful professional journal. The JOP was ranked as the leading journal for meeting periodontal professional information needs according to 2007 readership survey respondents.

  9. Strong international representation among readers and authors. Not only do 26% of our subscribers include overseas readers (excluding Canada), but 76% of our authors are from countries other than the U.S. Get your marketing message seen by an international community of periodontists—both researchers and readers. (Source: internal 2008 subscriber and submissions reports available upon request.)

  10. Our readers get the best value. One of the reasons the Journal has such a high number of submissions and non-member subscribers is that readers know the JOP publishes more editorial pages than any other dental journal. In 2008, the Journal will publish as many as 2,300 pages including a supplement, leading the rest of the dental journals.

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